Grandstand Foods connects the rich culinary heritage of Southeast Asia — from Sarawak jungle fruits to heritage sauces — with distributors and buyers in over 40 countries.
Bridging ASEAN's best SME food producers with global distribution networks and institutional buyers.
Our portfolio spans the most characterful and commercially viable categories in Southeast Asian food & beverage, with a strong bias toward Asian-forward flavours.
A curated range of cooking flavours, chili mixes, dipping sauces, soup bases, jams and preservatives — characterised by customised products and sticky institutional customers.
A large sector offering sustainable economic scale. Established players with strong distribution enable access to further bolt-on acquisitions. We differentiate through OEM & house brand partnerships.
A scale-demanding category where we differentiate through innovative products, smart packaging design, and Asian-based flavours that global players overlook.
As developing countries grow, demand for packaged foods expands rapidly. People need to eat and drink — delivery systems change, but the need never goes away.
Developed-world buyers are actively looking for lower-cost, culturally distinctive foods and beverages from international sources — exactly what ASEAN offers.
Low barriers to entry create many sub-scale SMEs with excellent products but limited resources for growth and internationalisation. We provide that bridge.
Global demand for Halal-certified products is fast-growing, driven by rising Muslim populations worldwide. Most markets remain significantly under-served.
Incumbents struggle with the shift to healthier food and drinks. For newcomers with agile supply chains, this is a clear competitive advantage.
Food safety concerns in Asia are both a challenge and an opportunity. Producers who meet international standards command a premium and earn lasting trust.
Sarawak, the Land of the Hornbill, is home to extraordinary indigenous ingredients unavailable anywhere else in the world. Grandstand Foods works to bring these rare, high-value products to global markets.
A uniquely sour fruit native to Sarawak, used in traditional cooking and increasingly in premium condiments and beverages.
Known as the Sarawak olive. Rich, flavourful, and deeply seasonal — a premium ingredient with a compelling story for international buyers.
Value-added products that extend the shelf life of TAS and open export markets previously inaccessible to fresh fruit producers.
Grafted TAS with Terung Pipit combats soil-borne disease, enabling sustainable commercial cultivation at scale.
Grandstand Foods Holding was conceived in mid-2017 by its founder Jonathan Hui, over a conversation at The Grandstand in Singapore. The founding question was simple but powerful.
"What if F&B SMEs in ASEAN had access to the capital, networks and management expertise they need to grow?"
That question became the business. Grandstand Foods provides the four things that hold most great ASEAN food producers back from realising their full potential.
A founding team with deep financial, operational, and regional expertise.
Jonathan brings substantial experience in financial services, having worked for Arthur Andersen, Merrill Lynch and UBS over a span of 15 years. He founded Asiaborders Capital in 1994 and has invested in promising SMEs across aviation, food & beverages, marine & offshore, and the TMT industries. He takes an active role in nurturing companies through their rapid expansion phase, until an experienced management team and expansion capital are in place.
If you are a food producer looking to internationalise, or a buyer seeking distinctive ASEAN products, we'd love to begin a conversation.
We'll get back to you within one business day.